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Large Language Models (LLMs) have revolutionized the process of customer engagement, campaign optimization, and content generation, in marketing management. In this paper, we explore the transformative potential of LLMs along with the current applications, future directions, and strategic recommendations for marketers. In particular, we focus on LLMs major business drivers such as personalization, real-time-interactive customer insights, and content automation, and how they enable customers and business outcomes. For instance, the ethical aspects of AI with respect to data privacy, transparency, and mitigation of bias are also covered, with the goal of promoting responsible use of the technology through best practices and the use of new technologies businesses can tap into the LLM potential, which help growth and stay one step ahead in the turmoil of digital marketing. This article is designed to give marketers the necessary guidance by using best industry practices to integrate these powerful LLMs into their marketing strategy and innovation without compromising on the ethos of their brand.

Feature selection poses a challenge in small-sample high-dimensional datasets, where the number of features exceeds the number of observations, as seen in microarray, gene expression, and medical datasets. There isn't a universally optimal feature selection method applicable to any data distribution, and as a result, the literature consistently endeavors to address this issue. One recent approach in feature selection is termed frequency-based feature selection. However, existing methods in this domain tend to overlook feature values, focusing solely on the distribution in the response variable. In response, this paper introduces the Distance-based Mutual Congestion (DMC) as a filter method that considers both the feature values and the distribution of observations in the response variable. DMC sorts the features of datasets, and the top 5% are retained and clustered by KMeans to mitigate multicollinearity. This is achieved by randomly selecting one feature from each cluster. The selected features form the feature space, and the search space for the Genetic Algorithm with Adaptive Rates (GAwAR) will be approximated using this feature space. GAwAR approximates the combination of the top 10 features that maximizes prediction accuracy within a wrapper scheme. To prevent premature convergence, GAwAR adaptively updates the crossover and mutation rates. The hybrid DMC-GAwAR is applicable to binary classification datasets, and experimental results demonstrate its superiority over some recent works. The implementation and corresponding data are available at https://github.com/hnematzadeh/DMC-GAwAR

Optimizing management practices and selecting the best cultivar for planting play a significant role in increasing agricultural food production and decreasing environmental footprint. In this study, we develop optimization frameworks under uncertainty using conditional value-at-risk in the stochastic programming objective function. We integrate the crop model, APSIM, and a parallel Bayesian optimization algorithm to optimize the management practices and select the best cultivar at different levels of risk aversion. This approach integrates the power of optimization in determining the best decisions and crop model in simulating nature's output corresponding to various decisions. As a case study, we set up the crop model for 25 locations across the US Corn Belt. We optimized the management options (planting date, N fertilizer amount, fertilizing date, and plant density in the farm) and cultivar options (cultivars with different maturity days) three times: a) before, b) at planting and c) after a growing season with known weather. Results indicated that the proposed model produced meaningful connections between weather and optima decisions. Also, we found risk-tolerance farmers get more expected yield than risk-averse ones in wet and non-wet weathers.

In a worldwide health crisis as exigent as COVID-19, there has become a pressing need for rapid, reliable diagnostics. Currently, popular testing methods such as reverse transcription polymerase chain reaction (RT-PCR) can have high false negative rates. Consequently, COVID-19 patients are not accurately identified nor treated quickly enough to prevent transmission of the virus. However, the recent rise of medical CT data has presented promising avenues, since CT manifestations contain key characteristics indicative of COVID-19. This study aimed to take a novel approach in the machine learning-based detection of COVID-19 from chest CT scans. First, the dataset utilized in this study was derived from three major sources, comprising a total of 17,698 chest CT slices across 923 patient cases. Image preprocessing algorithms were then developed to reduce noise by excluding irrelevant features. Transfer learning was also implemented with the EfficientNetB7 pre-trained model to provide a backbone architecture and save computational resources. Lastly, several explainability techniques were leveraged to qualitatively validate model performance by localizing infected regions and highlighting fine-grained pixel details. The proposed model attained an overall accuracy of 0.927 and a sensitivity of 0.958. Explainability measures showed that the model correctly distinguished between relevant, critical features pertaining to COVID-19 chest CT images and normal controls. Deep learning frameworks provide efficient, human-interpretable COVID-19 diagnostics that could complement radiologist decisions or serve as an alternative screening tool. Future endeavors may provide insight into infection severity, patient risk stratification, and prognosis.

Estimation of the soil organic carbon content is of utmost importance in understanding the chemical, physical, and biological functions of the soil. This study proposes machine learning algorithms of support vector machines, artificial neural networks, regression tree, random forest, extreme gradient boosting, and conventional deep neural network for advancing prediction models of SOC. Models are trained with 1879 composite surface soil samples, and 105 auxiliary data as predictors. The genetic algorithm is used as a feature selection approach to identify effective variables. The results indicate that precipitation is the most important predictor driving 15 percent of SOC spatial variability followed by the normalized difference vegetation index, day temperature index of moderate resolution imaging spectroradiometer, multiresolution valley bottom flatness and land use, respectively. Based on 10 fold cross validation, the DNN model reported as a superior algorithm with the lowest prediction error and uncertainty. In terms of accuracy, DNN yielded a mean absolute error of 59 percent, a root mean squared error of 75 percent, a coefficient of determination of 0.65, and Lins concordance correlation coefficient of 0.83. The SOC content was the highest in udic soil moisture regime class with mean values of 4 percent, followed by the aquic and xeric classes, respectively. Soils in dense forestlands had the highest SOC contents, whereas soils of younger geological age and alluvial fans had lower SOC. The proposed DNN is a promising algorithm for handling large numbers of auxiliary data at a province scale, and due to its flexible structure and the ability to extract more information from the auxiliary data surrounding the sampled observations, it had high accuracy for the prediction of the SOC baseline map and minimal uncertainty.

Artificial intelligence has been applied in wildfire science and management since the 1990s, with early applications including neural networks and expert systems. Since then the field has rapidly progressed congruently with the wide adoption of machine learning (ML) in the environmental sciences. Here, we present a scoping review of ML in wildfire science and management. Our objective is to improve awareness of ML among wildfire scientists and managers, as well as illustrate the challenging range of problems in wildfire science available to data scientists. We first present an overview of popular ML approaches used in wildfire science to date, and then review their use in wildfire science within six problem domains: 1) fuels characterization, fire detection, and mapping; 2) fire weather and climate change; 3) fire occurrence, susceptibility, and risk; 4) fire behavior prediction; 5) fire effects; and 6) fire management. We also discuss the advantages and limitations of various ML approaches and identify opportunities for future advances in wildfire science and management within a data science context. We identified 298 relevant publications, where the most frequently used ML methods included random forests, MaxEnt, artificial neural networks, decision trees, support vector machines, and genetic algorithms. There exists opportunities to apply more current ML methods (e.g., deep learning and agent based learning) in wildfire science. However, despite the ability of ML models to learn on their own, expertise in wildfire science is necessary to ensure realistic modelling of fire processes across multiple scales, while the complexity of some ML methods requires sophisticated knowledge for their application. Finally, we stress that the wildfire research and management community plays an active role in providing relevant, high quality data for use by practitioners of ML methods.

Nowadays, with the unprecedented penetration of renewable distributed energy resources (DERs), the necessity of an efficient energy forecasting model is more demanding than before. Generally, forecasting models are trained using observed weather data while the trained models are applied for energy forecasting using forecasted weather data. In this study, the performance of several commonly used forecasting methods in the presence of weather predictors with uncertainty is assessed and compared. Accordingly, both observed and forecasted weather data are collected, then the influential predictors for solar PV generation forecasting model are selected using several measures. Using observed and forecasted weather data, an analysis on the uncertainty of weather variables is represented by MAE and bootstrapping. The energy forecasting model is trained using observed weather data, and finally, the performance of several commonly used forecasting methods in solar energy forecasting is simulated and compared for a real case study.

Classification Ensemble, which uses the weighed polling of outputs, is the art of combining a set of basic classifiers for generating high-performance, robust and more stable results. This study aims to improve the results of identifying the Persian handwritten letters using Error Correcting Output Coding (ECOC) ensemble method. Furthermore, the feature selection is used to reduce the costs of errors in our proposed method. ECOC is a method for decomposing a multi-way classification problem into many binary classification tasks; and then combining the results of the subtasks into a hypothesized solution to the original problem. Firstly, the image features are extracted by Principal Components Analysis (PCA). After that, ECOC is used for identification the Persian handwritten letters which it uses Support Vector Machine (SVM) as the base classifier. The empirical results of applying this ensemble method using 10 real-world data sets of Persian handwritten letters indicate that this method has better results in identifying the Persian handwritten letters than other ensemble methods and also single classifications. Moreover, by testing a number of different features, this paper found that we can reduce the additional cost in feature selection stage by using this method.